3VR Adds Directional Heat Maps to Flagship Retail Analytics Product, Customer Insights
Directional Heat Maps Help Brick-and-Mortar Retailers Improve Floor Designs and Merchandise Placement Based on How Customers Move Through Stores. Technology Demonstrations Available at NRF Protect Loss Prevention Conference & Expo
SAN FRANCISCO – June 24, 2015 – 3VR, the video intelligence company, today announced that it has enhanced its retail analytics product, Customer Insights, with directional heat map technology for improved store traffic pattern analysis.
Building upon traditional heat maps which indicate how many people visit each area of a store, directional heat maps from 3VR provide additional information about how customers move through a store as they shop for merchandise. These insights can help retailers create effective store designs and make better merchandising decisions.
“Our goal with Customer Insights has always been to give retailers the information they need in order to maximize business objectives through improved market¬ing, store operations and loss prevention,” said Jeff Karnes, senior vice president of marketing and operations for 3VR. “Our latest advances with directional heat maps do just that, by helping retail professionals understand and act upon customer behavior for better shopping experiences.”
3VR offers retail marketing, loss prevention and operations executives an end-to-end solution that delivers real-time security and customer insights to improve store operations and increase sales. Customer Insights mines in-store video for information about customers and operations, which enables retailers to better the omni-channel experience by respond¬ing quickly to customer needs and market trends. Video data is further enhanced by putting it in context with other data sources such as point-of-sale (POS) software, inventory controls and location-based technology.
3VR is demonstrating its directional heat map technology for the first time at the NRF Protect Loss Prevention Conference & Expo from June 24-25, in Long Beach, Calif. Interested retailers are invited to visit booth No. 754 for more information.